Independent advice on which AI tools to buy.
Every vendor says their AI is the answer. I take no referral fees and have no partner deals, so my only job is to tell you what fits your business: what to buy, what to build on tools you already pay for, and what to skip entirely.
Is this for you?
This is a good fit if:
- You're being pitched AI products and can't tell them apart
- You want to know whether Microsoft Copilot, ChatGPT or another tool suits your team
- You suspect you're paying for software that overlaps
- You need a second opinion before signing a contract
What you get
- A shortlist based on your actual workflows, not feature lists
- Plain-English comparisons of cost, fit, data handling and lock-in
- A recommendation on what to buy, what to build and what to skip
- Questions to ask vendors before you sign
How it works
- Understand the job. We start with the work you need done, not with the tools on the market.
- Assess the options. I compare realistic options, including the tools you already pay for.
- Recommend. You get a clear recommendation and the reasoning behind it, in writing.
Every engagement is fixed-fee and quoted in writing after a free 30-minute call. You deal with me from start to finish.
Questions
Do you earn commission on the tools you recommend?
No. Plaincraft takes no referral fees and has no partner deals, so recommendations are independent.
Can you help us choose between ChatGPT and Microsoft Copilot?
Yes. That comparison comes up often, and the right answer depends on the tools your team already uses and how you handle data.
Other services
- AI readiness audit: find out where AI will actually pay back.
- An AI strategy and roadmap you can act on.
- An AI policy your team will read, aligned with POPIA.
- AI automation built on the tools you already pay for.
- AI training built around your team's real work.
- A fractional Head of AI, a few days a month.